A Promotional Products and Printed Stationery Case Study - National Cancer Action Team



Project Requirements

Promotional Products and Printed Stationery items were being produced and rolled out to various Cancer Networks around the country.

The items needed to be suitable for an of ce environment with the vision of the products being used on Doctor’s and Nurses’ desks.

Other requirements include:

  • Competitively priced Promotional Products and Printed Stationery

  • High quality Promotional Products and Printed Stationery

  • Recreation of artwork

  • One consolidated Sales Order

  • Quick turn-around time from point of order to delivery

  • Ability to deliver to multiple ‘Cancer Network’ destinations

  • Meet deadlines in preparation for campaign launch

  • One consolidated Purchase Order

  • Electronic proof of delivery and tracking facility

About NCAT

The role of the National Cancer Action Team (NCAT) was to support the NHS in translating a vision for the delivery of world class cancer services, and turning that vision in to a reality. From supporting cancer networks in the development of early diagnosis initiatives through to developing better information for cancer patients; NCAT worked across the cancer patient pathway.

NCAT is a key element of the National Cancer Programme, working with the Department of Health, NHS Improvement, the NHS Cancer Colorectal Cance Screening Programme and the national initiatives which are helping to implement different aspects of the new strategy.




Desk Easels:
Price: £0.60p each, Total amount: 21,185

The desk easels were A5 in size with 150gsm double-sided leaves that sat on 450gsm backing card. The leaves varied in size. The easels were provided wiro-bound and with a crease at the base so the easel can stand easily.

Mouse Mats:
Price: £0.48p each, Total Amount: 31,673

The mouse mat required was a quality finished 3mm foam-based mouse mat. The branding dimensions were (mm) 235 x 200 / 200 dia and the branding method was Litho.



Clares have a dedicated NHS team that is led by Louise Stallard, Public Sector Business Development.

Louise has been working at Clares since 2010 and spent 5 years prior to that working within the NHS.

Main Project

This project was initiated by Kathy Elliott MSc FFPH, National Lead (NAEDI and Inequalitites) and was the main contact.

A total of 21,185 Desk Easels were ordered:

The original order requested 20,180 desk easels which was later increased by a further 1,005.

A total of 31,673 Mouse Mats were ordered:

30,473 mouse mats were ordered initially and an additional 1,200 were added to that total at a later date.

Once the quantities had been agreed and the order sent to Clares, we were able to proceed with the rst stage of the process: artwork.

Clares were able to take existing artwork supplied by Kathy and amend the content to t with the campaign and update the dates in line with the campaign launch.

Proofs of the artwork were sent to Kathy and further amendments were made until Kathy was happy and confident with the artwork before proceeding to production.

Final numbers were con rmed towards the end of December and the goods were required for the beginning of January. This meant being in communication with Kathy during the Christmas period to ensure the orders were proceeding successfully.


The mouse mats and desk easels were divided between various cancer networks across the country. As a result, Clares boxed up these amounts and delivered them to 29 different address’ ranging from Bristol to Lancashire.

Deliveries were made via DPD and electronic proof of delivery and tracking was provided.



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LiveGary Stevens